Search Engines FAQ

Search Engine Marketing Services  - SE411

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Answers for some questions clients have asked:

1. Is submitting your site to the search engines enough?

No! Search engines provide a service that is quite simply an index of websites. Providing this service in a way that meets the needs of both site owners and site visitors requires that the engines have to set specific requirements called algorithms, for the sites they index. Knowing what those requirements are for each search engine and directory and complying with those requirements will result in your site being ranked high on search engine results lists when a searcher is looking for what you have to offer.

2. Once my site meets requirements, is submitting to the search engines enough?

No! As the dynamics of the Internet change, search engines must change those algorithms in order to continue to provide a good and relevant service. Site owners in turn must sometimes change things on their site (usually mainly in the source code and therefore not visible), in order to continue to meet the requirements.

3. Should I use an automatic submission service?

Before considering using one of the automatic submission services, look at the facts. There are thousands of search engines, most of which are very limited in scope. A site selling air conditioners will not get a lot of business from a listing on an engine that only covers Alaskan Products. On the other hand, listings for many businesses on the major search engines can (and do) draw enough business to make a living! It is more important to obtain high rankings on the major search engines, by carefully submitting your site following all of the instructions given by each of the major search engines. Although most of the submission requirements of the major search engines are similar, they are not exactly the same!

One of the important requirements of the engines is the timing of the submissions, and resubmissions. Not complying with these requirements can cause your site to be NOT LISTED at all! So the answer to the question is if you DO use a submission service, use one that submits to the major search engines only, and completely complies with the requirements, and keeps up to date with the ever-changing requirements.


search engine marketing

Juggling the goals and needs of the engines and needs of our clients is basically what we do

 

4. Will having a META keyword tag help me get my site ranked high on the search engines?

Yes and no. Some search engines look at the META keyword tags and some do not. For the engines that DO look at the META keyword tag, it will only help you if the RIGHT keywords are in the tag. In the olden days (a few years ago) when there were only a limited number of websites on the web, simply using the keywords that automatically come to mind for a particular site was adequate. For example, if a searcher was looking for a site on "plumbing" and there was only one site on the web about plumbing, they would be able to find that particular site. Times have changed and in 2001 a search for the word "plumbing" located 742,764 websites. About 30 of those sites are on the first three pages of the search results; 742,730 of those sites are not on the first three pages of search results. Many searchers do not look beyond the first three pages of search results! As things have evolved, searchers have learned to limit their searches by using more specific keywords, and more often "keyword phrases." Choosing the "correct" keywords/keyword phrases has been somewhat of an art rather than a science until recently. Now we can determine exactly what keyword phrases have been used by actual searchers on which engines and how often. Using that information in conjunction with data on how many websites are "competing" for specific keyword phrases gives us a more scientific method of determining the "correct" keyword phrases. This DOES help getting your site ranked higher on the search engines.

5. Should I buy links to increase my link popularity?

Link popularity is playing a bigger part in how your site ranks on the search engines than ever before. The simple definition of "link popularity" is "how many other sites link to your site." However now the quality of the links has also become more important than it used to be. By "quality" of the links I am referring to two things. The first thing that is important as far as the quality of the link is whether or not it is "related." Linking a site selling air conditioners to a site selling Alaskan products would not be considered a "related" link if you simply bought the link and there was no continuity between the two sites. However a site selling air conditioners linked to a site selling air fresheners for air conditioners would be a related link. Think about what a visitor to your site might also be interested in if they are interested in your site. What else might they be interested in? The second part of what comprises the quality of a link has to do with the location of the link. (I am often told that I give away too many secrets free of charge so for the purposes of this FAQ I will not go into this further!)

6. So what can I do to make sure my site stays ranked high on the search engines?

Search Engines 411 Inc. checks the ranking of our customers' sites monthly and takes the appropriate action to maintain and improve the rankings of the sites on the search engines. Monthly maintenance can be as low as $50 a month, which is minimal considering the return on the investment.

Still have questions? Let us know! 850-271-3566

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